I tend to agree
I don't know the exact percentage, but I think it's high. It was high before AI. Now I regularly meet people with elaborate systems where AI agents create all of their content, post it, and even consume other people's content for them.
I don't think there's a conspiracy behind it. That's just the way the world is, and individuals like you and me aren't going to fix it.
The numbers back up the feeling
The security company Imperva measures this every year. Its 2025 Bad Bot Report found that in 2024, for the first time in a decade, automated traffic passed human activity, at 51 percent of all web traffic. The 2026 edition put bots at more than 53 percent of traffic in 2025, with human activity down to 47 percent.
Not all of that is someone's content machine. A lot of it is crawlers and attacks. But the direction is clear: a growing share of what happens online has no person on either end of it.
Humanity is the edge
I'm a heavy user of AI, and automation and agents can do a lot of good things for you. I'm not saying that's bad. But people like to do business with people they know, like and trust, and that comes from human to human contact.
You may use all kinds of tools to start a relationship. In the end, the work still comes down to the relationship itself.
Future proof yourself with real relationships
There's good news in this. No matter what technology we have, with or without the internet, people will always want to do business with people they actually have real relationships with.
The best way I know to future proof a fractional or consulting practice is to build as many of those relationships as you can. That's what my LinkedIn networking service is built on: a real person doing the outreach, not an AI agent. Or book a networking chat.