Fractional CMO/CRO · Strategic marketing leadership

Predictable long-term growth in revenue and company valuation.

An experienced CMO who understands sales and has personally made thousands of sales calls in his career.

Brian Petro
Brian PetroFractional CMO/CRO

What it is

A part-time CMO, interim or permanent.

Fractional CMOs are part-time Chief Marketing Officers and can be interim solutions or permanent hires. The most common use is when a medium-sized business needs strategic marketing expertise but isn’t ready to shoulder a full-time salary.

The benefits

  • Maximum expertise with minimum cost
  • Free up your executives’ time
  • A scalable solution
  • An outsider’s perspective

Why hire one

Four reasons companies bring one in.

  • Time
  • Expertise
  • Growth
  • Prepping to sell the company

Where the work goes

Where a fractional CMO focuses.

  1. 01

    Customer acquisition and sales growth

  2. 02

    Brand strength and company valuation

  3. 03

    Product development and go-to-market projects

  4. 04

    C-level strategy and implementation

Background

Three decades of marketing leadership.

Brian has worked with hundreds of brands in B2B and B2C industries, from Fortune 500s to start-ups, with a track record of significantly improving both product sales and total company valuation.

Brian has worked with companies like

  • First American Title Insurance Company
  • Chevron
  • Merck
  • Bubbies Fine Foods

The record

  • A professional marketer since 1995
  • Developed and mentored marketing teams. Worked with 100+ employees and contractors. Has a Glassdoor score of 5 out of 5.
  • A digital marketing expert who has supervised millions of dollars in online promotions of all types
  • Thousands of sales calls, made personally, and decades of conversations with founders and C‑level executives

What clients say

In their own words.

Clients describe Brian’s honest and direct approach. They call him a very valuable asset to my business, indispensable in creating the steady growth of awareness and brand reputation, and a key factor in raising my company’s recent sale price significantly.

Our only regret in dealing with him is that we didn’t find him sooner!

Fractional CMO client

Complimentary consultation

Ask me anything.

Set up a complimentary “Ask Me Anything” consultation about your marketing, your sales and your growth.