What the algorithm wants
This is a broad generalization, but I think spending a lot of time on the minutiae of individual algorithm updates is mostly a waste of time.
Think about it big picture. The goal of LinkedIn's algorithm changes, or Google's if we're talking about SEO, is to get the best possible quality content in front of their users. That's what they want, and they keep adjusting things to get there.
Google says the same thing
Google is unusually direct about it. Its Search Central guide, Creating helpful, reliable, people first content (updated in 2026), says its ranking systems are designed to prioritize helpful, reliable information created to benefit people, not content created to manipulate rankings. It lists writing to a particular word count as a warning sign and says outright that Google doesn't have a preferred word count.
I don't have the same window into LinkedIn's formula. But the incentive is the same: show people things they find valuable so they keep coming back.
Make it good, then move on
So rather than spend a lot of time and resources reverse engineering a magic formula, I try to do the best job I can and create quality content that has value. As the algorithm changes and gets better, it should only get better at finding that, whatever the details are.
Maybe that's a little optimistic of me. But I have better things to do. I'd rather do outreach and talk with new connections than chase updates. I make sure what I post is good and figure the rest will take care of itself.
If you'd like more of those conversations with new connections, book a networking chat.
