Articles
The Business of Being a Fractional
Short essays on networking, trust, business development, and the work of showing up as a serious advisor.
Article list
- Why a LinkedIn newsletter reaches so many people so fast My first LinkedIn newsletter edition passed 800 subscribers in about a day. The reason is how LinkedIn invites your network, not the writing. Read article
- Why brianpetro.com is built the hard way Native web code on purpose, and how AI is speeding builds, with Stack Overflow adoption data and a Copilot speed study behind the workflow. Read article
- What AI still cannot replace in B2B Gartner buyer research still favors human interaction for high-stakes B2B. Trust and networking are not going away. Read article
- Hard truths are how consultants earn trust Integrity research and psychological safety both point the same way: candor builds trust; sugarcoating spends it. Read article
- When networking outreach pays for itself One client’s ongoing $5k+/month win, plus referral studies on why systematic networking beats waiting for luck. Read article
- Why appearance of fitness still shapes who gets hired Labor and hiring experiments keep confirming it: looking fit still influences callbacks, pay, and perceived authority. Read article
- What I actually do for clients Target lists, outreach, and conversations aimed at referrals, backed by how consultants actually win most of their work. Read article
- Why every networking call can be a win Most networking calls will not turn into work right away. Measure them by the relationship instead, and every call counts. Read article
- When making an introduction, less is more A long bio and a one-pager give people reasons to skip the meeting. A short introduction and your recommendation work better. Read article
- Admitting a weakness builds trust with prospects Honesty and authenticity build trust, and the quickest way to show both is to be willing to admit a real weakness. Read article
- My women clients get more replies on LinkedIn Women I do outreach for get slightly better replies. Part of that is women backing women, and part of it may not be about business. Read article
- Total commitment made my fractional career work I started having real success as a fractional when I stopped looking for a W-2 job and fully committed to the work. Read article
- The LinkedIn connections who have no time to talk Some people accept a connection request and then refuse to talk. My favorite reply so far came with an hourly rate attached. Read article
- Being smart and hard working isn’t enough Talent and effort take you a long way as a consultant. In my experience they are not the whole story; luck still plays a part. Read article
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